On the occasion of its first exhibition Do you think this is the best way to start? MASSIMO hosts an open-air, one-day group show set in the Porta Venezia neighborhood. A sailing truck - placed in front of the facade in via Degli Scipioni 7 - is the chosen medium to present the new works of five young international artists: Luis Campos, Nicole Colombo, Neckar Doll, Annkathrin Kluss and MiamiSafari.
Moving from a private, fixed space - the white walls of the gallery alter their substance turning into the ellipsoidal surface of the sailing truck. In the midst of a Milanese street, the show is a mobile installation set to disrupt the urban setting. Exposed to everyone to be seen, the exhibition allows both the willful and the casual visitor to react: enjoying it or hating it, understanding it, making fun of it or just moving on.
Moving from a deep introspection and observation on the contemporary, MASSIMO takes upon itself the task to absorb and mirror the urgencies and possibilities of the current times through its first public showing. The innate human need to imagine and create connections between images, ideals and individual thoughts is translated into a deeper, comprehensive feeling that aims to set an ever evolving conversation.
The five artists are called upon to coexist in a condensed, single space. Finding themselves forced to live together, they get to rethink their work area by including “the other” in their practice. Just like MASSIMO goes public figuratively breaking its walls, each artist has to exceed his own personal process in order to reach a communal meaning.
With the aim of establishing a great contact with its community and the everyday life that surrounds its space, MASSIMO reconsiders the exhibition format while going beyond the traditional notion of billboard.
Do you think this is the best way to start? comes as an ironic, thought-provoking challenge for the first chapter of MASSIMO experience. A question that opens up a debate and calls for a conclusion to everyone who gets in touch with the exhibition.
Ciudad De Mexico, 1989